Out-of-home (OOH) was the fastest-growing media in 2022. Over the year, OOH generated more than R\$ 2.16 billion in media purchases, a figure 35% higher than that recorded in 2021.
What is
buzz criativo?
Buzz Criativo is an immersion into the world of OOH, carried out through creative sprints with specialists, agencies, and brands to enhance knowledge about OOH and generate innovative insights, mood boards, and prototypes of creative solutions.
Out-of-home (OOH) was the fastest-growing medium in 2022. Over the course of the year, OOH generated more than R$ 2.16 billion in media purchases — a figure 35% higher than that recorded in 2021.
-
73%
of consumers have an omnichannel purchase journey.
-
42%
more engagement occurs when the OOH format is innovative.
-
66%
of people interact with brands after being impacted by OOH.
Be part of this movement and activate your brand in the city
Over the past few years, we have observed that there is room to build best practices and opportunities in OOH, which is why it’s necessary to rethink the role of this media in brand strategies.
We believe that by combining the five senses with your brand’s strategy and creativity, we will achieve our main goal: the Consumer.
Are you up for the challenge?